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The husband-and-wife retail team of Andrea and Marzia Rossetto made a career of selling Italian fashion in California. Yet for a new venture, they shifted gears.

The Italian-born retailers made it a point to sell California fashion designers at their Code C boutique, which debuted in August at 8641 Sunset Blvd. in Los Angeles’ exclusive Sunset Plaza retail district.

Billabong International Limited has announced a conditional agreement to acquire San Clemente, Calif.–based online boardsports catalog and online retailer Swell.com. Financial details of the deal have yet to be disclosed. Paul Naude, president of the Billabong USA division, said in a statement that the acquisition would allow Billabong to manage its brands in the growing online market. “We look forward to growing the Swell business and further developing it as a showcase online platform for the U.S. boardsports industry,” he said. “The internet plays a significant role in the recreational habits of the youth market so it is important for our group to ensure we provide them with a premium brand experience when shopping online.”